About Us

Vision

Hong Kong, as an international metropolis and a crucial gateway to the Greater Bay Area, offers a diverse culinary landscape. With increasing cross-border consumption in 2024, retail and F&B businesses face competitive pressures while seeking opportunities for structural enhancement. Some Hong Kong-based enterprises aim to expand northward, while international F&B groups see potential in the Hong Kong market.

In response, technology design experts and F&B industry professionals have established the Greater Bay Area Retail and F&B Technology Association. We aim to enhance industry competitiveness and facilitate technology resource integration within the GBA. In this smart era, we leverage our technological expertise to support retail and F&B enterprises in achieving sustainable, intelligent development.

Mission

Seizing national development opportunities, we utilize Hong Kong's strategic position in the GBA to introduce world-class technology solutions, strengthen industry competitiveness, and foster innovation. We leverage Hong Kong's inherent advantages to contribute to retail and F&B technology development.

We unite industry leaders and innovative technology forces to assist in industry transformation, implement smart design for enhanced market competitiveness, and achieve carbon neutrality goals. Through innovative technology, we aim to establish the highest standards in retail and F&B services, promoting social responsibility and driving technological advancement towards a smarter Greater Bay Area.